Radical Revelry: Environmental Graphics and Wayfinding
A mockup of the event showing environmental graphics and wayfinding.
The 3-D feature for the red carpet step and repeat.
A counter-culture poster embracing the mission statement of the organization.
Ticket stub marrying refined and radical typefaces.
Sketches of wayfinding signs.
Sketch of the 3-D feature.
Sketches of wayfinding signs.
Working within the existing style guide of a local nonprofit theatre company, I expanded their current logo and color palette into a suite of elements for an outdoor gala. Please click here to see more of my brand research and preliminary sketches.
The company, KC Public Theatre, has a mission statement of radical hospitality, but as a nonprofit arts organization are always in need of securing funding. In order to fulfill that need while staying true to the spirit of their cause, I designed an elegant event to attract donors, that still maintains an element of edginess and accessibility. Elevated, but never stuffy, with an undercurrent of counter culture and punk sensibilities.